Who mentioned a giant fats Indian marriage ceremony solely require heavy jewelry? Some households favor going for gentle and inexpensive jewelry for his or her special occasion, and fortunately, this lady has made it potential for them to choose one thing intricate for one of the best day of their life. Meet Saroja Yeramilli, the CEO of Melorra.
How Did Melorra Start?
Saroja Yeramilli had a eureka second when she visited a jewelry retailer again within the day. Upon listening to a dialog of a 20-year-old lady on how heavy jewelry would solely praise Indian attires and couldn’t be worn each day, she realised that there was a necessity for easy jewelry that was intricate and might be paired with western attires as effectively. That is how Melorra was born.
The corporate was launched within the yr 2016, in Bangalore. Inside a span of three years, it has turn out to be the most important jewelry distributor in India and has served greater than 1700 cities and districts. Who mentioned gold can solely be worn in your marriage ceremony day? By utilising this objective as their USP, the model has come a distant in making jewelry easy and trendy. With a easy objective and a devoted target market, its attain thus far has been immense.
Melorra’s Gross sales So Far
For the reason that model permits customisation choices for model, effective jewelry may be made trendy and the manufacturing course of begins solely as soon as the order is made. This helps to alleviate the pre-made stock state of affairs. Whereas there are specific readymade choices out there, the latter works totally on the customisation area of interest. Supply is made between 9 to 12 days.
Normally, Melorra’s assortment contains light-weight jewelry as much as Rs. three lakhs, with valuable and semi-precious gem stones. A lot of the merchandise, nonetheless, come beneath the Rs. 50, 000 mark.
How is Melorra Receiving Its Funding?
Melorra is thought to be the one model in India with the most important seed fund thus far. It has been backed by firms comparable to Lightbox, BlackSoil Capital and another companies totalling it to $12 million in funds alone. In simply three years, the startup obtained Rs. 160 crores in income! What an excellent technique to begin a enterprise.