Relaxo is a Delhi primarily based firm that was launched in 1976. The managing director and CEO, Ramesh Kumar Dua is captivated with footwear, and the way individuals of all age teams can simply slide their ft right into a pair of slippers. Consolation issues, particularly for these getting outdated and your ft want the utmost care for those who frequent strolling or jogging. This consolation is dropped at you by Relaxo. So what’s the firm’s story and the way has it managed to shine even in any case these many years?
What Type of Footwear Does Relaxo Have?
Relaxo is widespread immediately for its common Hawaii chappals that we Indians fancy. Its snug, trendy and doesn’t put on off simply. What extra would you need from a pair of day by day put on slippers? To place the icing on the cake, Relaxo slippers come in numerous sizes for each women and men and fall below the inexpensive worth vary for the common Indian citizen. Since its launch, Relaxo has managed to fabricate 400 totally different sorts of slippers. Should you rely the variety of pairs offered, Relaxo sells probably the most and has managed to have 1.35 million itself final 12 months!
By specializing in high quality primarily and progressively build up the model, Relaxo’s supervisor Mr. Du has positively gained his viewers through the years. In the previous few years, it has used Bollywood celebrities as its ambassadors to achieve the general public in a extra relatable method. Now, it satisfies the wants of most Indians for the reason that model belief has been established which has paved the best way for nothing else however revenue through the years for the corporate.
Relaxo doesn’t use leather-like Bata and Metro. The corporate focuses on low-cost supplies that not solely maintain the standard intact however are extra accessible by the middle-class Indian.
Are you a fan of Relaxo as nicely?
Supply: Forbes India