Vodafone Concept has revealed its new built-in model identification – Vi (learn as ‘We’), utilizing simply the initials of each Vodafone and Concept. It’s now shorter, easier, and references each manufacturers. The event was shared throughout a digital convention that was livestreamed, revealing the brand new model that has been designed for the digital period. After two years of the Vodafone and Concept merger that came about on August 31, 2018, and the brand new Vi model emphasises the ultimate stage of the combination. The brand new branding has been up to date on the web site and app, and can make its option to all merchandise together with SIM playing cards, payments, billboards, and extra.
Ravinder Takkar, MD and CEO at Vodafone Concept Restricted, mentioned, “Vodafone Concept got here collectively as a merged entity two years in the past. We have now since then focusses on integrating two giant networks, our folks, and processes. And at this time I’m delighted to current Vi, an model that may deliver vital that means to lives of our prospects. Indians are optimistic and wish to get forward in life. They might love a reputable accomplice to assist them on this journey. Vi’s positioning is constructed round this promise and can concentrate on assembly the shopper wants to assist them thrive.”
Takkar added that Vi not solely marks the completion of the biggest telecom merger on this planet, however kicks off a journey to deliver “world class digital expertise” to 1 billion Indians on 4G community. The deployment of many ideas of 5G structure has helped the model change into a “future-fit, digital community” for the purchasers.
The corporate has additionally revealed a ‘Pleased Surprises’ program that rewards folks with each day prizes for recognizing the brand new emblem within the Vi app. Moreover, cellular customers can create and obtain their very own customised Vi Tune by the Vi app or MyVi.in.