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Newest Tata Sky Continues to Lead DTH Market in India, Ties Up With SonyLIV for Tata Sky Binge Service

Tata Sky Continues to Lead DTH Market in India, Ties Up With SonyLIV for Tata Sky Binge Service

Tata Sky has continued to take care of its management out there for 4 quarters in a row, the DTH operator introduced. Citing the information supplied by the Telecom Regulatory Authority of India (TRAI), Tata Sky reported that it captured a market share of 32.09 % within the quarter ending on June 30. The operator has additionally partnered with over-the-top (OTT) platform SonyLIV to supply on-demand exhibits, motion pictures, and sports activities content material to Tata Sky Binge clients. Tata Sky Binge already affords content material from 9 OTT platforms, together with Disney+ Hotstar, Eros Now, Hungama Play, and Zee5, amongst others.

The information supplied within the newest Indian Telecom Companies Efficiency Indicators report by TRAI, shared by Tata Sky in a press launch, exhibits that the operator’s market share grew by almost 0.5 % within the April-June quarter 2020 from the 31.61 % reported within the July-September quarter final 12 months.

Tata Sky reported that over the past 4 quarters, it added about 7.5 lakh subscribers. Nevertheless, if we have a look at its quarter-over-quarter efficiency primarily based on the given TRAI knowledge, the operator misplaced 0.24 % share for the reason that earlier quarter ending on March 31.

“We stay the No. 1 DTH and No. 1 Pay TV platform having elevated the lead over our nearest competitor. It’s heartening to see the general DTH sector preserve its resilience even on this quarter,” a Tata Sky spokesperson mentioned.

Following Tata Sky on the prime, Dish TV and D2h collectively got here in second, whereas Airtel stood at third and Solar Direct at fourth place, as per the TRAI knowledge.

On the finish of June, the TRAI knowledge shared by Tata Sky exhibits that Dish TV and D2h had a market share of 28.67 %, Airtel had 23.83 %, and Solar Direct had 15.41 %.

DTH operator Share in QE Sept’2019 Share in QE Dec’2019 Share in QE Mar’2020 Share in QE Jun’2020
Tata Sky 31.61 % 31.80 % 32.33 % 32.09 %
Dish TV and D2h 31.23 % 30.55 % 29.49 % 28.67 %
Airtel 23.39 % 23.31 % 23.65 % 23.83 %
Solar Direct 13.78 % 14.35 % 14.53 % 15.41 %

 

Except for saying its development by way of market share, Tata Sky has additionally partnered with SonyLIV to convey over 1,000 hours of content material to the Tata Sky Binge service that’s accessible by way of the Amazon Fireplace TV Stick – Tata Sky Version and Tata Sky Binge+ Android-powered set-top field.

Tata Sky Binge consists of OTT platforms together with Disney+ Hotstar Premium, Zee5, Solar Nxt, Hungama Play, Eros Now, ShemarooMe, Voot Choose, and Voot Youngsters. It additionally supplies three months of Amazon Prime Video subscription.


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