The year 2020 has been full of a lot of things that we never imagined would happen in our lifetimes. When the whole world was trying to adjust to the new normal, social media played a vital role as a stress buster.
As the lockdown lifted, brands came forward with some of the most creative ad campaigns that captured our attention on Youtube. ETbrandequity has released the top 100 campaigns of 2020, and here are the campaigns that made the list.
Inspector Desai learns something new | PhonePe
The ad launched by PhonePe earlier in September this year had two of the leading actors of the Indian film Industry. Amir Khan is seen playing the role of a police officer and Aliya Bhatt is there to help her friend. The uniformed police officer is amazed when Aliya offers to pay the fine via PhonePe. That day, the officer learned something new about the ease of e-payments.
Durex India introduced the revolutionary #DurexInvisible Condoms in October. With the ad campaign, Durex India has shown that intimacy can be enjoyed without worrying about the barriers.
Dabur Herbal toothpaste | All-round oral care with natural ingredients
With this ad campaign, Dabur tells its customers that unlike an elephant, we have only one set of teeth, and it’s important to take care of them from an early age to avoid problems later.
With this video campaign, BMW has tried to connect with the sentiment of people who have not been able to enjoy their drives as freely as they used to before the pandemic. The video shows long open roads with people enjoying a happy ride around the city or simply to their office in hopes that these times will be back once again.
DBS Bank | The world’s best bank, now across India
DBS Bank‘s Singapore is now available across India and the bank has shared this news with their brand mascot who is none other than Sachin Tendulkar.
H&M 70 SEC YT 16×9
This 70-second video campaign by H&M is all about the fashion trends the website has to offer. With so many known faces in the ad, the video has a very romantic and upbeat feel to it.
Bosch Dishwasher | Handwashing vs Dishwashing | #IndianKitchenKaDishwasher
Bosch is here yet again with another tech to make our lives much easier and carefree. This time the brand has launched a stylish and effective Dishwasher that is just what we need in our homes for those tough stains.
Mother Dairy Paneer Campaign – Neena Gupta
Neena Gupta starring in this video campaign for Mother Dairy is educating people that how the packed paneer by the company is actually much safer than the open ones we buy in the market.