Japna Rishi Kaushik has made a outstanding within the meals business in a really quick time. Japna began ‘Hungry Foal‘ which is all about wholesome tailored meals merchandise. Allow us to discover out precisely how the model got here to be.
About Japna & Hungry Foal
Japna Rishi Kaushik did her grasp’s in meals know-how from Punjabi College in Patiala and has an intensive profession working with famend FMCG corporations. She has labored with corporations like Britannia, Nestle, and Coca Cola in numerous departments and her final job was with a flavored syrups firm ‘Ibizza’. There may be she labored within the R&D division.
In 2016, Japna Rishi Kaushik alongside together with her husband Vivek Kaushik based Hungry Foal with an goal to make nutritious, tasty, and inexpensive by everybody. The thought to begin a nutritious meals startup got here to Kaushik when in 2016 she discovered concerning the essential state of malnutrition amongst youngsters in India.
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Whereas launching the startup, Japna mentioned,
We’re happy to welcome Hungry Foal’s household to business leaders and area specialists. Whereas we have to work to make Hungry Foal a family identify in India, consciousness of the importance of proteins, vitamins, and so on. is certainly rising within the normal inhabitants. Wholesome snacks, nonetheless, are priced in such a way that they keep fully out of attain for the plenty – That’s the place Hungry Foal is available in.
The duo began the corporate in Gurugram in a small room and priced their merchandise from Rs 5 To Rs 10 per merchandise. Their preliminary distribution mannequin was less complicated direct promoting however in a while, they contacted native distributors and wholesalers with a purpose to increase their attain.
Not too long ago, in a Pre Sequence-A spherical, led by Singapore-based Madison Capital, Hungry Foal, has raised an undisclosed quantity of funding.
Rajesh Sawhney, Innerchef’s Co-founder, who additionally participated within the spherical had mentioned, “The Hungry Foal crew has a excessive mission to make vitamin accessible and inexpensive for everybody. I really feel their USP is their distinctive give attention to the tier 2-Three cities of Bharat.”
Over time the model has expanded significantly. Japna has shared that the corporate has gone from incomes annual income of almost Rs 2.14 lakh at first to now clocking roughly Rs. 3.6 crores.