These are tough times. The pandemic has transformed the world completely; the present and future of business models have changed within 2 years. The growth online startups were getting has seen an exceptional surge because people are sitting at homes and preferring social distancing while shopping. This gives us a clear idea that going digital is no more just an option; it is a necessity now and the startup journey we are sharing today will surely increase your faith in online selling businesses.
How it all started?
It all started because IIM graduate Anusha Chandrashekar had a dream of building a women’s apparel brand. She even left her well-paying job at Deloitte to follow her dreams. But her plans got execution after the other founder Alok Paul showed interest in her idea as he wanted to do something in e-commerce. This marriage of dreams not only made them business partners but they ended up marrying each other also and started a brand named Berrylush in Noida in 2018.
The brand was started when both founders were still working full-time jobs. After getting a good initial response, Anusha managed to get a Rs 10 lakh investment from her father.
Berrylush manufactures and sells female clothes including dresses, tops, jumpsuits, and skirts. Manufacturing on their own was not their initial plan but after getting damaged products and the irregularities in rates and delays of production, the duo decided to manufacture products after some initial growth.
It was all moving at an average pace before someone from Myntra saw potential in their range. This helped them to grow faster and the couple partnered with exclusive fabricators and increased the brand’s production capacity to over 100 machines.
The couple uses online platforms like Myntra, Ajio, Flipkart, Amazon, and their own website to sell these products. Their USP is providing quality trendy products at affordable prices. The couple also shares that Rs 999 price range has been their bestseller so far.
Talking about the numbers, the Noida based has reached annual revenue of Rs 15 crore after selling over 3 lakh products