The Indian film industry has become a hub for brands and businesses. From actors to singers, everyone has a part to play in making a brand a success.
The immense popularity and following that these celebrities have, give leading brands a chance to reach as many people as possible. From fashion, and tech to skincare and cosmetics, many leading brands have some of the leading celebs as their face.
But to give competition to them, some celebs have launched their own personal care and cosmetics brands that are successful enterprises today.
Priyanka Chopra Jonas – Anomaly Haircare
Priyanka Chopra Jonas launched her line of clean, cruelty-free, and vegan hair care brand, Anomaly Haircare, in partnership with global beauty incubator Maesa in 2021.
Manish Malhotra – MyGlamm
MyGlamm has become one of the leading cosmetics brands in India today. When it comes to being wedding-ready, MyGlamm is the most popular brand. Though the brand was founded by Darpan Sanghvi in 2015, Manish Malhotra launched his own line of cosmetics, Manish Malhotra Beauty, exclusively by MyGlamm.
Katrina Kaif – Kay Beauty
Katrina Kaif has achieved many milestones in her acting career. However, the actor turned entrepreneur in 2019 and launched her own line of cosmetics, Kay Beauty.
Though the brand faced many challenges during the pandemic, it came through tremendously. Kay Beauty today has a presence in over 1,600 cities in the country. In fact, the brand is available on many online shopping sites like Nykaa.
Lara Dutta – Arias
Lara Dutta has achieved a lot in life, from being crowned Miss Universe, an actress, to an entrepreneur. Dutta launched her skincare and fragrance brand in 2018 by the name Arias.