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As everyone knows, one of many greatest jewelry manufacturers in India, Tanishq, has needed to face an enormous backlash in accordance to one in all their latest commercials that confirmed a Muslim household celebrating the child bathe of their daughter-in-law who belongs from a South Indian household in a really conventional manner. The advert is part of the “Ekatvam” marketing campaign undertaken by the jewelry model, who’re wanting ahead to having an elaborate plan for the upcoming festive amidst the COVID-19 disaster that’s prevalent all around the globe for the time being.
The interfaith concord advert didn’t go down nicely with the followers of “Hindutva” they usually have strongly protested towards the exhibiting of the advert on nationwide tv. Alternatively, quite a few individuals have cherished the idea proven within the advert and have stood by the jewelry model of their effort to advertise unity in variety, one in all them being Shashi Tharoor.
So Hindutva bigots have referred to as for a boycott of @TanishqJewelry for highlighting Hindu-Muslim unity by this stunning advert. If Hindu-Muslim “ekatvam” irks them a lot, why don’t they boycott the longest surviving image of Hindu-Muslim unity on the planet — India? pic.twitter.com/cV0LpWzjda
— Shashi Tharoor (@ShashiTharoor) October 13, 2020
It isn’t the primary time that an interfaith concord advert has created ripples all through the nation and we’ll take a look at a few of them within the following strains.
- Shut Up’s 2018 interfaith advert confirmed the love between two {couples} and promoted the idea of coming collectively regardless of spiritual variations. It needed to be taken down because of the identical downside.
2. The Surf Excel Holi advert in 2019 needed to face related issues however wasn’t taken down by the corporate.
3. Brooke Bond Crimson Stage advert type 2019 displays upon the difficulty of bonding and settling variations between a Muslim idol maker and a Hindu purchaser.
4. This KBC launch advert showcased how a Muslim household helps a Hindu man in answering one of many questions throughout the rounds.
