Organic vs PPC Traffic which is best to get visitor stay Difference between them Organic traffic depends greatly on search engine rankings. The lower your rankings the lower traffic volumes you’ll get. It has been shown that the overwhelming majority of Internet users never go deeper than the third search engine result page (SERP). So as of now there are two methods from search engines side to get traffic, paid and organic. There are other ways but not search engines related like referral website and Social media etc.
Not every paid advertising campaign proves to be cost-effective. Let’s assume your site sells office furniture. So you sign up for a PPC account at Google Adwords and pay around $0.50 per click on your ad for “executive office desk” and “office computer desk”. As a result, when people search using any of these keywords on Google, they are shown your ad with a link to your site.
Remember the below points about paid and organic search results.
Paid traffic vs Organic Search traffic :
- Web surfers use search engines to retrieve all kinds of data, that’s why search engines, as a traffic source, are most likely to bring the most significant volumes of traffic.
- Search engines can bring paid traffic as well as organic traffic. The best approach is to combine website optimization and SE’s pay-per-click options as it doubles your chances of getting more targeted visitors to be potentially converted.
- Organic traffic depends greatly on your rankings: the lower your place on the result page, the lower traffic you get.
- Advertising campaigns provides an opportunity to select relevant resources and keywords though not every keyword will prove to be cost effective.
Do you agree with my point then let me know it in the comments section below.