As the owner of a Website, you should know how important mobile optimization can be for a website. This is the process of creating a site that is optimized to work the very best on a mobile device. This could mean a tablet or a cellular phone. People are buying these at ever-increasing rates, and they are using them to surf the web almost as much as they are using computers. Some people use cell phones more than computers because it gives them the ability to surf while they are not at their office.
Since mobile optimization is so pertinent to your companys success, you want to make sure that you do not make any mistakes. The following tips will allow you to do this. Remember that a site that has not been designed very well is a site that will push people away. You want to do just the opposite, drawing them in so that they will look into your products or make a purchase.
Do Not Use Videos
To begin with, you need to cut out all use of videos and other moving images. These have become very important on sites that are geared to work on computer screens, so you may feel like you are turning your back on technology if you do not use them on your mobile site. However, you have to remember that building sites for mobile phones is often like stepping back in time. A good cell phone has the speed and hard drive space that a computer used to have. When considering mobile optimization, you need to reduce the things that will slow the site down. A video can massively impact how long it takes the site to load.
In the same way, you probably want to limit your use of images when you are striving for mobile optimization. These can reduce load times and take up the entire screen. The one image that you do want to use is your company logo. You need to make sure that your brand is still strongly represented.
Provide Simple Links
Scrolling around a website is not easy when you are just using a mobile device. Everything is so much smaller that it can be confusing. You need to be sure that you provide links to all of the obvious locations that people will want to visit. Put these in a place that is easy to find so that they can navigate quickly.
The final step is to use as few words as possible to say what you need to say. Instead of entire sentences, use bullet points. Try to give one-sentenece summaries of important topics. Reducing content is a big part of mobile optimization.
Use these tips to help optimize your mobile website and be confident that mobile visitors will stay on your site and get the information they are looking for.
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